Tilal Al Naseem is an iconic development in 10 Km distance from the Grand Mosque in Makkah Al Mukarramah. The location of the project gives it a strategic advantage, due to the significance of Al Haram Mosque for the Muslims. The project property mix comprises Residential (173,281 sqm), Retail (57,545 sqm), Hotel (5,393 Keys), Offices (62,818 sqm) and Serviced Apartments (177 Keys). It is predominantly low rise and has been designed to give the urban feel of a Boulevard and Town Centre integrated with Festival shopping theme.

The shopping district at Tilal Al-Naseem includes both indoor and outdoor shopping venues to create a fully integrated, wide ranging shopping experience only steps away from the property’s 5,393 hotel rooms, over 800 apartments and multiple offices.

In addition to being within minutes from Makkah’s most prestigious neighborhoods with direct access from the highway.

The retail components are located throughout the development and occupy more than 57,000 M2 of prime GLA. The tenant mill consists of a range of international F&B and Fashion retailers, a gold souk as well as a prime mix of local crafts, religious items as well as a supermarket and a large food court with play area.

The retail aspects are present in two unique areas; an outdoor shopping boulevard as well as a world class indoor shopping mall creating the most complete and unique retail and entertainment complex in Makkah.

Retail Key Strengths

  • Makkah has a relatively low level of retail GLA per capita, especially for a city with such a high number of annual tourists. The surrounding retail property landscape is dominated by non-organized traditional street level units located along commercial roads.
  • In Al Naseem District, the primary catchment area of the project, the street retail scene is augmented with ‘shopping hubs’ that target pilgrims visiting the city with a value assortment of personal goods, gift items and souvenirs.
  • The Hospitality complexes of Tilal Al Nassem are being developed to cater for the expected continued growth of religious tourism.
  • The population of Makkah reached around 2.0 million in 2016 and is expected to grow to around 2.47 million by 2022.
  • An estimated 12 million visitors visited Makkah in 2016, with the overwhelming majority visiting for religious tourism. The Saudi Government has made a significant increase in religious tourism an integral part of the national transformation plan and Plan 2030 and currently there are many initiatives to increase the number of annual visitors to 15 million (a 25% increase) by 2020.
  • The primary trade area of the project will extend to the 1 million guests of the hotel complex expected by 2022 and the 52,000 or so residential households of the surrounding neighborhoods.
  • Annual Retail, Dining and Entertainment (RDE) spending potential of the catchment area is forecast to reach SAR5.5 billion by 2022, including SAR3.5 billion from residential households and SAR2.0 billion from hotel guests.