The project is a major outdoor shopping and lifestyle center with more than 107 thousand sqm of GLA. The project is a joint development between Unified Real Estate and Raj Real Estate of Saudi Arabia.

Located in the heart of Riyadh’s most prestigious and an affluent neighborhood, the project is set to be Riyadh’s premier shopping, leisure and dining destination catering not only to the surrounding neighborhood’s but also all of Riyadh given the location’s easy access from the high way and high visibility.

The project includes an urban feel of Boulevard and Town Center encompassing Commercial, shopping, high end dining experience, and entertainment venues. It is set to be a mid-upper end dining, offering ample walking areas and a unique outdoor atmosphere proposition to cater to the changing tastes and needs of the Middle East’s largest market’s capital city.
The integrated retail components which are located at the different parts of the walk, are occupying 323 retail units. The walk will mix a range of well-known retailers with multiple food/restaurants choices to produce a center focused on community in both design and function.

The project will host considerable number from medium to high end shoppers who will be eager to enjoy Urban District shopping experience. The project will be similar in concept to “Dubai City Walk” in UAE and “Westfield Century City” in California, United States.

Retail Keys Strength

  • The location’s Area Catchments a population of 600K that cover the same primary catchment along with its suburbs of Northern Riyadh, in addition to its secondary catchment of more than 2Million for Riyadh City Centre’s and suburbs Residences
  • The project is close to King Abdullah Financial City Facility
  • The Project have an exposure to North Ring Causeway, which have capacity to run 1.5 Million cars per day
  • The site having accessibility from North Ring Causeway accessing the Project to all of the Capital districts
  • Expecting to draw travellers and anticipate attracting tourists coming from King Khaled Airport, which is only 15 minutes far from the projects through North Ring Causeway


  • The dfifferent Parking Facilities will be able to receive up to 2,300 cars
  • The site has easy access for shoppers who access by Foot, Public Transport, Car Park and Taxi Park
  • The Boulevard integrates urban concept of High End Fashion Retail & Dining, to draw shoppers segments who will be eager to enjoy Urban District Shopping experience, and Retail Units
  • The Town Centre will regularly organise 6 to 12 seasonable campaigns
  • The external arcades will be equipped by “Directional Signage” to lead Shoppers to reach the desired Retail Component. The Arcades will be shaded and well landscaped
  • The Tenant Mix Strategy intends High Level of Fashion and Concentration for Dining, and Café Shops in addition to selected Anchors